The importance of Maybe!

I have lost count of the number of websites I have come across with a "Buy it or Don't" approach.

No grey area, no place for indecision or uncertainty - just here's the product or service - buy it or don't buy it.

So many sites appear to have no place for, or interest in providing, a Maybe.

A Maybe might be a newsletter sign up, or a free trial. A Maybe might be request for more information.

If you have no place on your website for a Maybe, then you are missing out on valuable conversions.

It is known that people can fail to buy or engage with a company on their first visit to a website. What if your website does not do a good enough job to make them come back for a second or third time? All of the cost associated with getting the visitor to the website in the first place has been lost when they left the site never to return.

Offering a Maybe, an option with less commitment than a sale, or an option where you can obtain permission to send an email via a newsletter or special offer is good practice. More than that though, it is a powerful tool that can build a database of prospects that you can market to over time once you have built a relationship with those people.

If you haven't got Maybe's on your site, or if your Maybe's aren't working - we can help you.

Not sure what to do next?

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