You are here: HOME » Blog » The importance of YES!

The importance of YES!

yes It sounds obvious doesn't it? Everyone knows the importance of Yes - right?

After all, getting a visitor to your website to say Yes to buying from you or talking with you is one of the main reasons you have a website...

Yet so often, people forget the website's purpose and fill it with tons of information which neither sells nor converts the visitor to becoming a customer.

Think for a moment and then answer these questions:

what is the purpose of your website?
What does your website do for your business or organisation?
Is the website performing well in these tasks?
Do you know what your current conversion rate is?

If you do not know the answers to these questions, let us help you find them out.

If you don't find out the answers to these questions, how will you know what to change and when or how to improve the website?

Too often people decide a website isn't working, and throw the baby out with the bathwater so to speak. Changing everything without finding out what is working and what isn't can be a costly and dangerous mistake.

Once you have found out what makes your visitors to your website say yes to your company, find out if you can improve the conversion rates. Make small changes and track performance of each change over 1 or 2 months. Remember, if you are only converting 2% of your visitors, 98 people out of 100 leave your site thinking your organisation is not for them. With the costs of getting visitors to a site taken in to consideration, you could vastly improve profitability if you improved conversion rates before bringing new traffic to the site.

You wouldn't allow a poorly performing sales person who annoyed 98 customers out of 100 to continue damaging your brand and your business - your website shouldn't be allowed to do this either.