You are here: AUDITS » Conversion Audit

Conversion Audit

audit check points Could your website be under-performing? Would you even know?

Often website owners accept that their website is doing the best it can without realising that small improvements could have a dramatic effect on the site profitability and ease of use.

Common causes of low or poor conversion rates include:

Usability issues
Accessibility issues
Marketing and strategy issues
Ineffective/non-existent user profiling
Ineffective/non-existent customer segmentation and targeting
Poorly defined conversion fun/non-existent conversion funnels
Ineffective/non-existent calls to action

How can our conversion audit help you?

Our conversion audit will:

Determine current (and historical*) conversion rates of key tasks on the website
Analyse current traffic sources and quality of traffic sent based on task completion
Desired conversion actions/tasks & their lifetime value (LTV)
Usability & Accessibility analysis
Target profiling and associated task analysis
Look and feel analysis
Legal compliance, privacy and security issues analysis
Copywriting suitability and performance analysis
Calls to action analysis
Search engine ranking and traffic quality from each keyphrase
Google Analytics / log file analysis (if available). Set up and configuration of custom reports and goals/funnels etc.

As well as thorough analysis detailed above, our conversion audit also includes recommendations and a prioritised action plan for rectifying any issues found.